

[{"address":"Hotel Indigo Florence","location":{"longitude":11.244464,"latitudeDelta":0.09219986310369421,"longitudeDelta":0.07621855349905388,"latitude":43.7779809},"placeId":"ChIJCT7CAZVXKhMRKLRsLzp2zUM","media":[{"content":{"place_id":"ChIJCT7CAZVXKhMRKLRsLzp2zUM"},"type":"place"},{"content":"Good morning! Hope you slept well. Before we head out to experience a full day of authentic Florence, I recommend grabbing our delightful Florentine Focaccia Sandwich or a freshly brewed Espresso Macchiato downstairs. You'll need the energy for all the amazing local experiences we're about to discover!","type":"text"}]},{"address":"Mercato Centrale","location":{"longitude":11.2528338,"longitudeDelta":0.07621855349905388,"latitude":43.7764676,"latitudeDelta":0.09219986310369421},"placeId":"ChIJl8DqtwJUKhMRtRP0_Mh84X0","media":[{"content":{"place_id":"ChIJl8DqtwJUKhMRtRP0_Mh84X0"},"type":"place"},{"content":"Welcome to the vibrant Mercato Centrale, the beating heart of Florence's culinary and daily life, where centuries of tradition meet modern energy. As you step inside, you'll be enveloped by the lively symphony of vendors calling out their wares, the rich aroma of fresh produce, and the cheerful chatter of locals going about their daily shopping. This two-story market has been a cornerstone of Florentine life since the late 19th century, evolving into both a traditional food market on the ground floor and a contemporary food hall above. You'll notice the impressive iron and glass architecture, a hallmark of the period, designed to bring light and space to this bustling hub. This is where Florentines connect with their food heritage, finding everything from artisanal cheeses and cured meats to fresh pasta and seasonal vegetables. As you explore, reflect on the enduring connection between food, community, and tradition that makes Florence so special.","type":"text"}]},{"address":"Via de' Ginori","location":{"latitudeDelta":0.09219986310369421,"longitude":11.2555785,"latitude":43.7761881,"longitudeDelta":0.07621855349905388},"placeId":"ChIJmbPAIwNUKhMR_UiHrHXhixM","media":[{"content":{"place_id":"ChIJmbPAIwNUKhMR_UiHrHXhixM"},"type":"place"},{"content":"As we stroll onto Via de' Ginori, you'll immediately sense a shift from the market's hustle to a more intimate, authentic Florentine streetscape. This charming thoroughfare, less frequented by large tourist groups, offers a glimpse into the daily life of local residents and small businesses. Notice the traditional workshops, family-run boutiques, and hidden trattorias that line the street, each telling a story of generational craftsmanship and community spirit. The architecture here showcases a beautiful blend of Renaissance palaces and more modest, yet equally historic, residential buildings, reflecting Florence's layered past. This street serves as a vital artery for the neighborhood, where locals run errands, meet friends, and simply enjoy the unhurried pace of life. As you absorb the atmosphere, you'll feel more deeply connected to the genuine character of Florence, experiencing the city not just as a monument, but as a living, breathing community.","type":"text"}]},{"address":"Hotel Indigo Florence","location":{"latitude":43.7779809,"longitude":11.244464,"latitudeDelta":0.09219986310369421,"longitudeDelta":0.07621855349905388},"placeId":"ChIJCT7CAZVXKhMRKLRsLzp2zUM","media":[{"content":{"place_id":"ChIJCT7CAZVXKhMRKLRsLzp2zUM"},"type":"place"},{"content":"What a wonderful day experiencing authentic Florence life! Back at Hotel Indigo Florence after our immersive local adventure. Time to unwind and celebrate these discoveries – I highly recommend trying our locally-inspired Pappa al Pomodoro for dinner or our craft cocktail, the 'Arno Sunset,' at the bar. It's the perfect way to reflect on all the genuine local culture you've discovered today, and you've truly earned this relaxing evening! If you had a great time on our tour today, why not extend your trip and keep the adventure going?","type":"text"}]}]
- Self-Guided experience
- Run anytime, anywhere, 24/7, with your own phone
- Self-Guided experience
- Additional expenses such as food and drink
- Transport
Welcome to Hotel Indigo Florence, Via Lungo l'Affrico! Experience the city's charm with our self-guided tours and local tips. Access all your stay information here and enjoy your visit!
Welcome to Hotel Indigo Florence, Via Lungo l'Affrico! Experience the city's charm with our self-guided tours and local tips. Access all your stay information here and enjoy your visit!

Use your phone to explore a new city or your own home town.

You’re the boss. Start the experience virtually or at the start location. Initiate at a time that works for you.

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